MK. Naskah Iklan

Kode MK :

Sks : 2 Sks

Dosen: Irfan, S.Pd, M.Ds & Dian Cahyadi, M.Ds

Deskripsi

Mata kuliah ini mengajarkan mahasiswa agar dapat mengetahui jenis-jenis naskah iklan dan memahaminya agar dapat merancang suatu naskah iklan yang baik berdasarkan konsep AIDCA (Attention, Interest, Desire, Confiction, Action dan NICE disertai rumusan naskah iklan. Pada mata kuliah ini mahasiswa diarahkan untuk mempraktikan berbagai jenis naskah iklan sehingga mahasiswa memiliki pengalaman nyata dalam perancangan naskah iklan serta memiliki kemampuan manajerial naskah iklan.

Tujuan

  • Mahasiswa dapat mengetahui dan memahami perancangan Naskah Iklan
  • Mahasiswa dapat mengetahui dan memahami prinsip, aturan dan kaidah-kaidah penulisan naskah iklan
  • Mahasiswa dapat mengidentifikasi berbagai jenis dan teknik perancangan naskah iklan
  • Mahasiswa dapat merancang naskah iklan

Materi pertemuan I s/d XVI

Materi Mata Kuliah Penulisan Naskah Iklan Berdasarkan Pertemuan
1. Hubungan antara Naskah Iklan dengan Visual
2. Apa yang dimaksud Penulisan Naskah Iklan?
3. Bagian-Bagian dalam Penulisan Naskah Iklan
4. Headline sebagai bagian dari Iklan Cetak
5. Bodycopy sebagai bagian dari naskah iklan cetak
6. Tagline sebagai Bagian dari penulisan Naskah Iklan Cetak
7. Penulisan Naskah Iklan Cetak Below The Line (BTL)
8. Ujian Tengah Semester
9. Penulisan Naskah Iklan Radio
10. Jenis-jenis Naskah Iklan Radio
11. Penulisan Naskah Iklan Televisi
12. Teknik-teknik membuat Iklan Televisi
13. Pengecekan/Evaluasi akhir Naskah Iklan
14. Ide dan Kosa Kata
15. Review Perkuliahan
16. Ujian Akhir Semester

Bobot Penilaian:

  • Kehadiran 10%
  • Penugasan 30%
  • UTS 30%
  • UAS 30%

Materi dan Referensi:

Presentasi Power Point Naskah Iklan

Manajemen Naskah Iklan

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Copywriting 101: How to Craft Compelling Copy

Copywriting 101

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.

Copywriters are some of the highest paid writers in the world, but to become a truly proficient and profitable copy expert, you’ll need to invest time and energy in studying the craft. To truly excel as a copywriter, you’ll want to consider investing in a copywriting course that will provide you the intensive training you’ll need to enjoy a lucrative career.

10 Steps to Effective Copywriting

If you’d prefer to get started with a free resource before paying for a copywriting course, this tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get links to tutorials on SEO copywriting and writing killer headlines.

  1. Don’t Read This or the Kitty Gets It!
  2. To Be or Not To Be?
  3. How to Write Headlines That Work
  4. Why Writing Headlines Deserves a Second Installment
  5. The Structure of Persuasive Copy
  6. Now Featuring Benefits!
  7. “Kids Eat Free” and Other Irresistible Offers
  8. This Article Rocks. . . I Guarantee It!
  9. The Long and Short of Copywriting
  10. The #1 Secret to Great Copy Is. . .

Writing Headlines: The Most Important Copywriting Skill

Most writing designed to persuade sinks or swims right out of the gate. Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline. Learn how to write headlines that work with the Magnetic Headlines tutorial.

Copywriting for Search Engine Optimization

SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated, so the fundamentals of solid copy writing are more important than ever. Get SEO copywriting tips and secrets here

About the Author: is founder of Copyblogger and CEO of Copyblogger Media.

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